The Devil Ain’t Buying

Regular readers of this weblog, casual visitors, and even passersby on the dismal prairie that is the Internet know by now that I’m pushing a book. This has led me to do a number of things that I don’t like, including replacing the beloved Gadsden flag


with a picture of me lighting off my Remington revolver. It’s a good picture, even though it’s of me, taken by Oghma Creative Media‘s graphic design partner, Casey Cowan. He’s good at his job, and would be pleased to take your picture or design your book cover as well.

See? I’m shovelling all manner of schlock today.

But he thinks this blog needs my picture, rather than Johnston Green’s flag. (Points if you know the reference.) I’m raising this subject because I’m curious about what makes someone buy a book. Major publishers seem to think it’s a big name. If you’re a known writer of military thrillers, there’s no point in dying, because someone can keep writing in your name ad nauseum, for example. Quality is of no consequence. But since there are some 500,000 books published in America and Britain in a given year and many more cranked out elsewhere, authors that aren’t as widely known–in other words, aren’t as widely promoted–have to find other ways to get their books in front of the reading public–a sadly too small group of people.

And that’s why all this social media is necessary. If you don’t know that the book is available for sale, you can’t buy it. At this point, I’m willing to try lots of methods of getting you to see my books and those of others. And Oghma Creative Media will keep an eye on what works for future use. In the comments, tell me what draws your eye to a book and what moves you to buy it.

The rattlesnake flag will return.

Nuts, Casey.


3 thoughts on “The Devil Ain’t Buying

  1. orlin sellers

    Greg, I have several writer friends who have self-published and they all sing the praises of Seth Godin. it wouldn’t cost you anything to check him out.

  2. clairecroxton

    The cover. Seriously, if i don’t know an author, I’m attracted to the cover art and the blurb on the back. It’s as simple as that.

    Great pic, btw. That Casey dude knows what he’s doing.


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